Nowadays fashion companies have to face the challenges posed by demand unpredictability and economic crisis. Competition from low-wage countries is increasing and consumers’ behaviours are radically changed, being more price sensitive. This research aims at studying Italian fashion companies to evaluate managerial and organizational models that can support business development. 16 in-depth case studies have been conducted and then a survey has been run to assess case study findings. Research provides fresh knowledge on fashion industry “successful” business models, by revealing the existence of different clusters of firms that have found alternative ways to compete in the new global context.

Business models in fashion industry: an empirical analysis

MACCHION, LAURA;DANESE, PAMELA;VINELLI, ANDREA;CAPPELLARI, ROMANO
2011

Abstract

Nowadays fashion companies have to face the challenges posed by demand unpredictability and economic crisis. Competition from low-wage countries is increasing and consumers’ behaviours are radically changed, being more price sensitive. This research aims at studying Italian fashion companies to evaluate managerial and organizational models that can support business development. 16 in-depth case studies have been conducted and then a survey has been run to assess case study findings. Research provides fresh knowledge on fashion industry “successful” business models, by revealing the existence of different clusters of firms that have found alternative ways to compete in the new global context.
Exploring Interfaces, Proceedings of the 18th International Annual EurOMA Conference
9781902546940
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/166289
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