The paper presents the preliminary results of the analysis of more than 100 websites of Italian firms and service providers involved in business-to-consumer Electronic Commerce through the Internet. The aim is to draw a map of the different purposes and characteristics of webpages implemented by firms, and to analyse the various classes of services and providers. The research shows that only a small part of firms are actively involved in online sales, while the majority is interested in advertising or Internet catalogues. Furthermore, the intermediation of various categories of services and providers proves to be critical in the implementation of applications.
Mapping Italian Electronic Commerce Sites
BOLISANI, ETTORE;
1999
Abstract
The paper presents the preliminary results of the analysis of more than 100 websites of Italian firms and service providers involved in business-to-consumer Electronic Commerce through the Internet. The aim is to draw a map of the different purposes and characteristics of webpages implemented by firms, and to analyse the various classes of services and providers. The research shows that only a small part of firms are actively involved in online sales, while the majority is interested in advertising or Internet catalogues. Furthermore, the intermediation of various categories of services and providers proves to be critical in the implementation of applications.Pubblicazioni consigliate
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