Surveys

When to use survey research. The survey research process. What is needed prior to survey research design: the theoretical model; defining the unit of analysis; developing and testing the operational definitions; stating the hypotheses. Designing a survey: considering constraints and information needs; planning the activities; designing the sample; choosing the data collection method; developing the measurement instrument; defining how to approach companies and respondents. Pilot testing the questionnaire: handling non-respondents and non-response bias; inputting and cleaning data; assessing the measurement validity and reliability. Survey execution. Data analysis and interpretation of results. What information should be reported in articles