The embodiment approach not only implies that cognition is affected by the body’s momentary state, but also by its habitual interaction with its environment. One such habitual interaction is writing and reading which, in our culture, evolves from left to right. We propose that, as a result, people develop a left-right scheme for action, such that action observed with a left-right (rather than right-left) trajectory is (a) imagined and identified with greater ease, (b) perceived as more powerful and impactful. Empirical evidence, including applications to consumer psychology, will be presented.

THE SUBTLE EFFECTS OF WRITING DIRECTION ON THE PERCEPTION OF HUMAN ACTION.

SUITNER, CATERINA;MAASS, ANNE
2009

Abstract

The embodiment approach not only implies that cognition is affected by the body’s momentary state, but also by its habitual interaction with its environment. One such habitual interaction is writing and reading which, in our culture, evolves from left to right. We propose that, as a result, people develop a left-right scheme for action, such that action observed with a left-right (rather than right-left) trajectory is (a) imagined and identified with greater ease, (b) perceived as more powerful and impactful. Empirical evidence, including applications to consumer psychology, will be presented.
XXIX INTERNATIONAL CONGRESS OF PSYCHOLOGY
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/2383066
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