This paper analyzes the market of Grappa following a marketing approach. Scanner data from large scale retail have been used to investigate the Grappa market with special focus on segmentation of consumption, supply concentration and differentiation as well as attractiveness and competitiveness
The market of Grappa in LSR: an analysis of scanner data
GALLETTO, LUIGI;ROSSETTO, LUCA
2005
Abstract
This paper analyzes the market of Grappa following a marketing approach. Scanner data from large scale retail have been used to investigate the Grappa market with special focus on segmentation of consumption, supply concentration and differentiation as well as attractiveness and competitivenessFile in questo prodotto:
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