Decision-making and International Entrepreneurship: An Effectuation Theory Perspective

This study analyzes the entrepreneurial decision process which guides the Small-Medium Enterprises’ internationalization of operations. By analyzing five case studies, we show that the internationalization process can be explained through Effectuation lens. We argue that when internationalization is pursued in the situation of high uncertainty, goal ambiguity, and environmental isotropy even experienced entrepreneurs of already existing organizations tend to adopt effectuation logic during the internationalization decision-making process, rather than causal one.