This inductive study analyzes the entrepreneurial cognitive process during the Small-Medium Enterprises’ internationalization of operations. By analyzing 5 case studies we show that the internationalization process can be explained through Effectuation lens. We argue that in the situation of high uncertainty, goal ambiguity, and isotropy even experienced entrepreneurs of already existing organizations tend to adopt effectuation logic during the decision-making process, rather than causal one.

Effectual reasoning in the internationalization process: evidence from Italian SMEs

FORZA, CIPRIANO
2010

Abstract

This inductive study analyzes the entrepreneurial cognitive process during the Small-Medium Enterprises’ internationalization of operations. By analyzing 5 case studies we show that the internationalization process can be explained through Effectuation lens. We argue that in the situation of high uncertainty, goal ambiguity, and isotropy even experienced entrepreneurs of already existing organizations tend to adopt effectuation logic during the decision-making process, rather than causal one.
2010
AIB-UKI chapter Proceedings
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/2487911
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