A Global Survey Analysis of Women Attitude and Self Perception Towards beauty

Based on dissatisfaction about personal image of body, we have analyzed a social communication campaign implemented by fund "Dove" for Self-esteem, entitled "Campagna per la bellezza autentica”(“Campaign for real beauty wordwide") conducted in 10 states in 2004 on 3,200 women. Method and goals – Analysing all the results we wanted to restrict our search (N = 112) on Italian women, related on body image of women divided in four age groups. We used a self-report questionnaire and regarding statistics analysis we used frequencies, chi square and log linear. Results and Conclusions – Larger differences were found between the first age group (adolescents) and the last group (women over 40 years old): adolescents would change lot of themselves and when they think to be beautiful they feel more confident and more appreciated, instead ladies of 40 years old when they consider themselves as beautiful they feel more in shape. In accordance with the international campaign "Dove" there is an explication about this phenomenon: image of beauty by the media, advertising and fashion is too stiff, forced and formulaic. However, 90% of women around the world would change at least one aspect of their body. An obvious result in both studies is that adolescents are the population most affected because they are more focused on their body and to beauty in general, but also adult women are affected by publicity campaigns, in spite of they are keep arguing that the latter is wrong.