In luxury fashion industry, companies are under pressure to incorporate environmental goals in their traditional economic business models. Though, their business environment is changing and these firms, to maintain their acquired competitive advantage, have to rapidly address these new opportunities. Dynamic Capabilities are suitable to modify existing capabilities or create new ones, and so they support companies to align themselves with new market requirements. Our research aims at exploring the role and the application of the Dynamic Capabilities perspective in Corporate Environmental Management in the fashion industry.

Dynamic Capabilities towards Environmental Sustainability: an exploratory case study

DA GIAU, ALESSANDRO;FURLAN, ANDREA;VINELLI, ANDREA
2014

Abstract

In luxury fashion industry, companies are under pressure to incorporate environmental goals in their traditional economic business models. Though, their business environment is changing and these firms, to maintain their acquired competitive advantage, have to rapidly address these new opportunities. Dynamic Capabilities are suitable to modify existing capabilities or create new ones, and so they support companies to align themselves with new market requirements. Our research aims at exploring the role and the application of the Dynamic Capabilities perspective in Corporate Environmental Management in the fashion industry.
Operations Management in an Innovation Economy – Proceeding of the 21st EurOMA Conference
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/2827149
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