An adaptive cross-site user modelling platform for cultural heritage websites

This paper discusses an adaptive cross-site user modelling platform for cultural heritage websites. The objective is to present the overall design of this platform that allows for information exchange techniques, which can be subsequently used by websites to provide tailored personalisation to users that request it. The information exchange is obtained by implementing a third party user model provider that, through the use of an API, interfaces with custom-built module extensions of websites based on the Web-based Content Management System (WCMS) Drupal. The approach is non-intrusive, not hindering the browsing experience of the user, and has a limited impact on the core aspects of the websites that integrate it. The design of the API ensures user’s privacy by not disclosing personal browsing information to non-authenticated users. The user can enable/disable the cross-site service at any time.