Formal strategy formulation and new technology tnticipation: The role of internal communication

This study analyzes the antecedents of ANT, emphasizing the role of strategy formulation (SF) as an enabler to identify new technological demands significant for production process in the future as well as its adoption. Additionally, it highlights the importance of communication to convey strategy and anticipate technological needs, since it facilitates the exchange of knowledge and the transmission of goals and strategy. Ordinary least squares multiple regressions were performed using data from the international High-Performance Manufacturing project, including European plants in the three sectors. The findings show that SF positively influences ANT, and intra-functional and shop-floor communication moderate this relationship.