The Prosecco Superiore DOCG Industry Structure: Current Status and Evolution over Time

The aim of the current chapter is to analyze the evolution and the current structure of the Prosecco Superiore DOCG’s industry, giving qualitative and quantitative evidence to the role of the different models of supply chain illustrated in Chap. 3 and shedding light on the interaction connecting the different supply chains via the intermediate markets of grape and base wine. Already in 1976, Merlo and Favaretti offered a framework for understanding the Prosecco DOCG’s supply chain, raising a number of research questions (Merlo and Favaretti 1976). Later, starting in 2003, the organization of the Prosecco production in the Conegliano Valdobbiadene area was continuously monitored in order to give an informative support to the activity of the local producer consortium (Consorzio di Tutela Vini Conegliano Valdobbiadene Prosecco DOCG).