Visualization in configurators: Reflections for future research

The increasing attention and investments in augmented reality (AR), virtual reality (VR), and mixed reality (MR) further highlight the importance of graphic representations as communication tools. However, numerous online configurators lack advanced visualization and very few utilize virtual reality. Considering the expense associated with advanced visualizations, it becomes crucial to understand the incremental utility of such visualizations within the configuration process. This positioning paper aims to call for and pave the way towards a deeper understanding of the role and value of visualization in configurators, not limiting to AR, VR, and MR but considering all forms of visualization.