Sfoglia per Autore
Ottimizzazione dinamica. Modelli economici e gestionali
2013 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract?
2013 Buratto, Alessandra
Advertising and Price to Sustain The Brand Value in a Licensing Contract
2012 Buratto, Alessandra
Multi Stage Optimal Mix in the Interconnection of Drinking Water Sources
2012 Buratto, Alessandra; D'Alpaos, Chiara
Brand Extension Using a Licensing Contract with Uncertainty Advertising Effects
2012 Buratto, Alessandra; Grosset, Luca
ε-Subgame Perfectness of an Open-Loop Stackelberg Equilibrium in Linear-State Games
2012 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Matematica Generale
2010 Buratto, Alessandra; Grasselli, Martino; Grosset, Luca; Viscolani, Bruno
Coordination of Advertising Strategies in a Fashion Licensing Contract
2009 Buratto, Alessandra; Zaccour, G.
Advertising coordination games of a manufacturer and a retailer while introducing a new product
2007 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
A communication mix for an event planning: a linear quadratic approach
2006 Buratto, Alessandra; Grosset, Luca
Advertising a new product in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising channel selection in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Linear models and advertising
2005 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Programmazione Matematica e Decisioni Economiche
2005 Buratto, Alessandra; Viscolani, Bruno
An Online approach for the scheduling of treatment modalities in a rehabilitation department
2004 Buratto, Alessandra; Favaretto, D.
Eserciziario di Matematica Generale
2003 Buratto, Alessandra
New product introduction: goodwill, time and advertising cost
2002 Buratto, Alessandra; Viscolani, Bruno
Matematica Generale - Note Aggiuntive ed Esercizi
2001 Buratto, Alessandra; Viscolani, B.
Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
1997 Buratto, Alessandra; Viscolani, Bruno
Advertising for the launch of a product with random success
1996 Buratto, Alessandra; Viscolani, Bruno
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