Sfoglia per Autore
Advertising a social event in a heterogeneous market
2016 Grosset, Luca; Viscolani, Bruno; Favaretto, Daniela
Strategic pricing and advertising in the presence of a counterfeiter
2016 Buratto, Alessandra; Grosset, Luca; Zaccour, Georges
Open-Loop Nash Equilibrium in Erickson’s Oligopoly Model.
2015 Grosset, Luca; Viscolani, Bruno
A Note on Open Loop Nash Equilibrium in Linear-State Differential Games
2014 Grosset, Luca
Ottimizzazione dinamica. Modelli economici e gestionali
2013 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Optimal advertising strategies with age-structured goodwill
2013 Silvia, Faggian; Grosset, Luca
Brand Extension Using a Licensing Contract with Uncertainty Advertising Effects
2012 Buratto, Alessandra; Grosset, Luca
ε-Subgame Perfectness of an Open-Loop Stackelberg Equilibrium in Linear-State Games
2012 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
A goodwill model with predatory advertising
2011 Grosset, Luca; Roberti, P; Viscolani, Bruno
Advertising and exogenous interference in a segmented market
2011 Grosset, Luca; Viscolani, Bruno
Matematica Generale
2010 Buratto, Alessandra; Grasselli, Martino; Grosset, Luca; Viscolani, Bruno
Advertising events in a competitive framework
2010 Grosset, Luca; Viscolani, Bruno
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
2009 Grosset, Luca; Viscolani, Bruno
Advertising in a segmented market: comparison of media choices
2008 Grosset, Luca; Viscolani, Bruno
Advertising coordination games of a manufacturer and a retailer while introducing a new product
2007 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Reciprocal optimal control problems and the associated Pareto frontier
2006 Grosset, Luca; Viscolani, Bruno
A communication mix for an event planning: a linear quadratic approach
2006 Buratto, Alessandra; Grosset, Luca
Advertising a new product in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising channel selection in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising for the introduction of an age-sensitive product
2005 Grosset, Luca; Viscolani, Bruno
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