Dualità esperienziali nelle marche del vino Prosecco di Conegliano Valdobbiadene

Among the experiences of the worldwide wine industry, the Prosecco wine has conjugated and deposited in its essence a strategic system of identification and appreciation that can be interpreted by a theoretical model referable to a triple experience duality (TED). Experience factors as variety, Conegliano-Valdobbiadene controlled denomination of origin and brands of wineries located in the Sparkling wine District contribute to shape the identity of one of the most appreciate wines of the Treviso Land. Brand’s duality is set in the interior of this dual space in order to constitute a salient and significant experience factor in the current appreciation of the product. A brands’ survey shows a group of differentiated strategies which include all the Prosecco wine market, by means of a characteristic segmentation.