La multifunzionalità nel distretto del Prosecco DOC Conegliano Valdobbiadene

The article examines the multifunctionality issue in a highly specialized wine area, which is the Prosecco DOC di Conegliano Valdobbiadene, based on a sample survey of producers. In addition to a descriptive analysis of the many aspects that contribute to the farm multifunctionality, we put forward a synthesis index (IMF) and the identification of some multifunctional typologies by means of cluster analysis. The results provide a picture with lights and shadows, where two well-defined typologies emerge. They show a good or high multifunctionality rate, in comparison with the majority of the farms, which are still predominantly oriented to the main production (Prosecco grape or wine) and poorly oriented to multifunctional agriculture. IMF’s variability remains largely unexplained by some structural variables, which, on the other hand, have proved to affect some of the IMF components.