The spontaneous use of a group typology as an organizing principle in memory

Five studies investigated the spontaneous use of group typology in encoding information about various social groups. Participants saw faces or behaviors along with a label indicating the group membership of the face or the behavior. Labels corresponded to 2 groups each of 3 group types (i.e., 2 intimacy groups, 2 task-oriented groups, and 2 social categories). Recognition results showed more within-group-type errors than between-group-types errors. A free-recall task replicated these results, as the sequence of remembering items showed that memory organization reflected the group typology. A final study investigated the effects of group typology on the speed and accuracy of category membership verification. Results demonstrate the spontaneous use of an implicit group typology and its influence on the cognitive organization of information about groups.