The aim of the paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Adopting the resource based theory perspective, our results show that companies addressing emerging markets have higher international experience, managerial and marketing capabilities than those operating only in developed markets; firm’s size and industry are not determinant factors in those processes.
Exporter a confronto. I risultati di una analisi empirica tra esportatori nei mercati emergenti e nei mercati avanzati
DI MARIA, ELEONORA;
2013
Abstract
The aim of the paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Adopting the resource based theory perspective, our results show that companies addressing emerging markets have higher international experience, managerial and marketing capabilities than those operating only in developed markets; firm’s size and industry are not determinant factors in those processes.File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
