Cognitive Features of KIBS Companies: Evidence From a Cluster Analysis

In the current economy, individual firms cannot possess all the knowledge that is necessary to compete. Hence, networking relationships become an important way through which firms can develop their potential by accessing to resources of other players. However, the networking strategies that companies implement can vary depending on the nature of their competitive conditions and on their specific goals. The paper analyses this topic in the case of a particular knowledge-intensive business service industry, investigating the relationship between knowledge strategies and networking strategies pursued by companies. By developing and combining classifications previously proposed in the literature, the study examines the ways companies set their networking strategies based on their capability and necessity to share knowledge with specific business partners (clients, suppliers, service providers, etc.).