This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences.

Exploring consumers' attitude towards purchasing in short food supply chains

Giampietri, Elisa;
2015

Abstract

This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11577/3261351
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 21
  • ???jsp.display-item.citation.isi??? ND
social impact