This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences.
Exploring consumers' attitude towards purchasing in short food supply chains
Giampietri, Elisa;
2015
Abstract
This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences.
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