According to the Theory of Planned Behavior, this work investigates consumers’ attitudes towards the intention to buy local food in Short Food Supply Chains (SFSCs), carrying out a survey among university students in Italy and Brazil. Results show that sustainability and food safety mostly influence consumers’ behavior in both countries. However, the main differences emerged are related to the fact that Italian consumers recognized the SFSCs as a catalyst for new employment opportunities and local development, whereas the role of short chains on life quality and wellbeing is stressed by Brazilian ones
Comparing Italian and Brazilian consumers’ attitudes towards Short Food Supply Chains
Elisa Giampietri
;
2016
Abstract
According to the Theory of Planned Behavior, this work investigates consumers’ attitudes towards the intention to buy local food in Short Food Supply Chains (SFSCs), carrying out a survey among university students in Italy and Brazil. Results show that sustainability and food safety mostly influence consumers’ behavior in both countries. However, the main differences emerged are related to the fact that Italian consumers recognized the SFSCs as a catalyst for new employment opportunities and local development, whereas the role of short chains on life quality and wellbeing is stressed by Brazilian ones
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
