Double Blue Ticks: Reframing Ghosting as Ostracism Through an Abductive Study on Affordances

Ghosting is a slang term associated with ceasing mediated communication to dissolve a romantic relationship. The phenomenon is discussed in popular culture and scientific inquiry in relation to digital communication technologies and mobile dating, but little is known about ghosting in other relationship types and the role of specific affordances. This study investigated personal experiences of ghosting with an abductive approach to consider alternative frameworks which may enhance our understanding of ghosting. We collected 23 episodic interviews with Italians aged 21 to 34 and analyzed data with a qualitative abductive approach. Findings suggest that ghosting takes place in different relationship types, though its detection and effects may differ, and that digital affordances of visibility like awareness cues, informing about others’ availability, play a central role in detection of ghosting. We propose that theories of ostracism provide a useful framework to understand the dynamic of ghosting across relational contexts, complementing existing literature.