Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations

Slum tourism is a hotly debated genre of travel. While it may foster intercultural encounters with marginalised others, it is also accused of reinforcing stereotypes and exploitation. Both aspects are amplified by the communication through social media of the slum tourism experience, that contribute to challenge or confirm stigmatizing representations of slums and their inhabitants. Based on the theoretical constructs of the tourist gaze and of social representations, this article addresses this particular type of digital contact. A lexicometric approach was used to analyse an extensive corpus of reviews on TripAdvisor (N = 8126). The findings not only confirm common themes already identified by the literature: the eye-opening component of touring poverty and the gatekeeping function of guides; but also show the emergence of context-dependent specificities, such as a hedonistic feature in the Cape Town region; or the integration of favelas within the representations of the city of Rio de Janeiro. Furthermore, the results show the tension between the othering and the sameing mechanisms, making this tourism practice a space in which shallow and deep tourist gazes interact and co-exist, and are crucially mediated by the gatekeeper of the tours: the guide.