Sfoglia per Autore
Leveraging AI for Sustainable Marketing and Customer Relationship Management: A Literature Review
2024 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
B2B MANUFACTURERS’ PROCESS TOWARDS DIGITAL SERVITIZATION: THE CASE OF ICI CALDAIE S.P.A.
2024 De Trombetti, Elisa; Filosa, Clara; Nosella, Anna; Agostini, Lara
Paradoxes and Tensions in Interorganizational Relationships: A Systematic Literature Review
2023 Vinícius Bitencourt Fortes, Marcos; Agostini, Lara; Wegner, Douglas; Nosella, Anna
Integration of AI in CRM: Challenges and guidelines
2023 Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria
AI platform for digital servitization
2023 Filosa, C.; Jovanovic, M.; Agostini, L.; Nosella, A.
Emerging trends around strategic flexibility: a systematic review supported by bibliometric techniques
2023 Agostini, Lara; Nosella, Anna; Sarala, Riikka; Nkeng, Corinne
Integration of AI in CRM and marketing: enabling factors, challenges and guidelines
2023 Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria
Design thinking: strategy for digital transformation
2023 Vendraminelli, Luca; Macchion, Laura; Nosella, Anna; Vinelli, Andrea
Intellectual capital and resilience: evidence from two cases of SMEs
2023 Agostini, Lara; Nosella, Anna
Patent management: the prominent role of strategy and organization
2023 Agostini, L.; Nosella, A.; Holgersson, M.
A state-of-the-art analysis of the interplay among digitalization, servitization and business model
2022 Agostini, L.; Filosa, C.; Nosella, A.
Digital servitization and business models: a literature review
2022 Agostini, L.; Filosa, C.; Nosella, A.
The Future of Customer Relationship Management in the Era of Artificial Intelligence
2022 Ledro, Cristina; Dalla Pozza, Ilaria; Nosella, Anna
Attributes of Business Incubators: A Conjoint Analysis of Venture Capitalist's Decision Making
2022 Manconi, M; Bellomo, S; Nosella, A; Agostini, L
Artificial intelligence in customer relationship management: literature review and future research directions
2022 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method
2022 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Artificial intelligence in Customer Relationship Management: a roadmap for a successful integration
2022 Ledro, Cristina; Dalla Pozza, Ilaria; Nosella, Anna; Vinelli, Andrea
The process of business model innovation driven by IoT: Exploring the case of incumbent SMEs
2022 Paiola, M.; Agostini, L.; Grandinetti, R.; Nosella, A.
What is patent management? The purification and validation of an integrated measurement scale
2022 Agostini, Lara; Nosella, Anna; Holgersson, Marcus; Teshome, MEHARI BEYENE
Strategic flexibility: a bibliographic review of the literature
2021 Agostini, Lara; Nosella, Anna; Nkeng, Corinne
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