NOSELLA, ANNA
NOSELLA, ANNA
Dipartimento di Tecnica e Gestione dei Sistemi Industriali - DTG
Analysis of visual cues and consumer preferences using eye tracking
2025 Biasetton, Nicolò; Dieste, Marcos; Fanesi, Alessandro; Ledro, Cristina; Mengistu, Azemeraw; Nosella, Anna; Pietrobon, Marco; Salmaso, Luigi; Selek, Mahir; Villanova, Silvia
ARTIFICIAL INTELLIGENCE AND EYE-TRACKING TO UNLOCKING CONSUMER BEHAVIOR: A LITERATURE REVIEW ON EMERGING INTERCONNECTIONS
2025 Pietrobon, Marco; Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Artificial intelligence in customer relationship management: A systematic framework for a successful integration
2025 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea; Dalla Pozza, Ilaria; Souverain, Thomas
Come servire al meglio i propri clienti: il ruolo delle tecnologie digitali nella trasformazione delle relazioni con i clienti
2025 Agostini, Lara; Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Eco-design as a Strategic Lever for the Circular Economy: Insights from Four Industrial Case Studies
2025 Ledro, Cristina; Filosa, Clara; Bortolamei, Francesca; Nosella, Anna; Agostini, Lara
Emerging trends around strategic flexibility: a systematic review supported by bibliometric techniques
2025 Agostini, Lara; Nosella, Anna; Sarala, Riikka; Nkeng, Corinne
Epistemic tensions in R&D alliances and the role of inter-organizational management controls
2025 De Silva, Diana Marie; Agostini, Lara; Nosella, Anna; Verwaal, Ernst
Framing startups survival research at the crossroad of entrepreneurship, strategy and business model: a literature review and a research agenda
2025 Nosella, Anna; Forza, Cipriano; Negussie Workalemahu, Robel; Immobile Molaro, Greta
Mapping the journey towards Digital Servitization: a five-step transition process"
2025 Filosa, Clara; Agostini, Lara; Nosella, Anna
Pivoting B2B Platform Business Models: From Platform Experimentation to Multi-Platform Integration to Ecosystem Envelopment
2025 Filosa, Clara; Jovanovic, Marin; Agostini, Lara; Nosella, Anna
B2B MANUFACTURERS’ PROCESS TOWARDS DIGITAL SERVITIZATION: THE CASE OF ICI CALDAIE S.P.A.
2024 De Trombetti, Elisa; Filosa, Clara; Nosella, Anna; Agostini, Lara
Leveraging AI for digital servitization: an analysis of Italian B2B manufacturers
2024 Filosa, Clara; Agostini, Lara; Nosella, Anna
Leveraging AI for Sustainability-oriented Customer Relationship Management: A Conceptual Mapping
2024 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Leveraging AI for Sustainable Marketing and Customer Relationship Management: A Literature Review
2024 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
The emergence of ecosystems in healthcare research - a literature review
2024 Perazzolo, Miriam; Nosella, Anna; Forza, Cipriano
The role of AI in the digital servitization transformation of B2B manufacturers
2024 Filosa, Clara; Agostini, Lara; Nosella, Anna
What is patent management? The purification and validation of an integrated measurement scale
2024 Agostini, Lara; Nosella, Anna; Holgersson, Marcus; Teshome, MEHARI BEYENE
AI platform for digital servitization
2023 Filosa, C.; Jovanovic, M.; Agostini, L.; Nosella, A.
Design thinking: strategy for digital transformation
2023 Vendraminelli, Luca; Macchion, Laura; Nosella, Anna; Vinelli, Andrea
Integration of AI in CRM and marketing: enabling factors, challenges and guidelines
2023 Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria