AICHNER, THOMAS

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AICHNER, THOMAS

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2014 Aichner, Thomas

2013 Aichner, Thomas; P., Coletti

2016 Aichner, Thomas

2014 Forza, Cipriano; Aichner, Thomas; Trentin, Alessio

2011 P., Coletti; Aichner, Thomas

2015 Aichner, Thomas; F., Jacob

2017 Sandrin, Enrico; Forza, Cipriano; Anisic, Zoran; Suzic, Nikola; Grosso, Chiara; Aichner, Thomas; Trentin, Alessio

2012 Aichner, Thomas

2013 Aichner, Thomas; U., Perkmann

Titolo	Data di pubblicazione	Autori	Rivista	Serie	Titolo libro
Country-of-origin marketing: A list of typical strategies with examples.	2014	AICHNER, THOMAS	JOURNAL OF BRAND MANAGEMENT	-	-
Customers’ online shopping preferences in mass customization	2013	AICHNER, THOMASP. Coletti + -	JOURNAL OF DIRECT DATA AND DIGITAL MARKETING PRACTICE	-	-
Mass Customization and Country-of-Origin Effects	2016	Aichner, Thomas	-	-	-
Mass Customization and Country-of-Origin Effects in B2B.	2014	FORZA, CIPRIANOAICHNER, THOMASTRENTIN, ALESSIO	-	-	Proceedings of the 6th International Conference on Mass Customization and Personalization in Central Europe
Mass Customization: An Exploration of European Characteristics	2011	P. ColettiAICHNER, THOMAS + -	-	-	-
Measuring the Degree of Corporate Social Media Use.	2015	AICHNER, THOMASF. Jacob + -	INTERNATIONAL JOURNAL OF MARKET RESEARCH	-	-
Shoe configurators: A comparative analysis of capabilities and benefits	2017	Sandrin, EnricoForza, CiprianoAnisic, ZoranSuzic, NikolaGrosso, ChiaraAICHNER, THOMASTrentin, Alessio + -	-	-	Mass Customized Manufacturing: Theoretical Concepts and Practical Approaches
The Zero Moment of Truth in Mass Customization.	2012	AICHNER, THOMAS	INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT	-	-
Viewpoint: Social media: opportunities and risks for regional market research	2013	AICHNER, THOMASU. Perkmann + -	INTERNATIONAL JOURNAL OF MARKET RESEARCH	-	-